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Purifying Cleanser

Clean, calm, confident

Purifying Cleanser

100 mL / 3.38 fl oz

$32.00

Rooted in centuries of Moroccan tradition, our cleanser harnesses the purifying power of Moroccan clay, a natural beauty secret used for generations in the Atlas Mountains of Morocco. Known for its rich mineral content, this clay deeply detoxifies while nurturing the skin’s natural balance. Combined with mixed fruit extract and willow bark, our Purifying Cleanser gently exfoliates, while grapeseed oil brightens and aloe vera soothes. Whether you’re starting your day or winding down at night, this is the cleanser your skin has been waiting for, ensuring it feels as fresh as you are, day after day. Developed with various skin types and tones in mind.

Dermatologist testedMade for various skin tonesFree shipping over $55
Balancing Moisturizer

Pairs well with

Balancing Moisturizer $48.00
View product
Benefits

Moroccan clay deeply detoxifies while nurturing the skin’s natural balance. Mixed fruit extract and willow bark gently exfoliate, while grapeseed oil brightens and aloe vera soothes.

Details

100 mL / 3.38 fl oz. Dermatologist tested and developed for various skin types and tones.

How to use

Apply a small amount to clean fingertips and massage over damp skin in gentle circular motions. Rinse thoroughly. Use morning and night.

Full ingredients

Water, Moroccan Lava Clay, Vitis Vinifera (Grape) Seed Oil, Glycerin, Stearic Acid, Sodium Cocoyl Isethionate, Cetyl Alcohol, Ethylhexylglycerin, Salix Alba (Willow) Bark Extract, Aloe Barbadensis (Aloe Vera) Juice, Phenoxyethanol, Sodium Gluconate, Caprylyl Glycol, Xanthan Gum, Vaccinium Myrtillus (Bilberry) Fruit/Leaf Extract, Saccharum Officinarum (Sugar Cane) Extract, Sorbic Acid, Potassium Hydroxide, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Citric Acid.
Purifying Cleanser ingredients on a lavender studio sweep

The formula

Ingredients, backed by research.

Ingredient 01 Moroccan clayCleanses buildup

Research context

Moroccan lava clay helps lift excess oil and buildup as it rinses clean. In a 2023 human study, four weeks with a clay-based mask improved sebum and skin measures—supportive context for clay cleansing, from a different formula and format.

2023 human study · clay mask
Ingredient 02 Willow bark + fruit extractsGentle exfoliation

Research context

Willow bark—a natural source of salicin—and fruit extracts bring gentle, non-scrub exfoliation, helping smooth the feel of skin as the clay rinses away. Research on these botanicals continues; the studies below share the current laboratory context.

Laboratory study · willow bark Laboratory study · willow bark anti-inflammatory
Ingredient 03 Grapeseed oil + aloeComfortable finish

Research context

Grapeseed oil—naturally rich in linoleic acid—supports a soft, comfortable finish, while aloe helps calm the feel of freshly cleansed skin. A small 2022 human study of a grapeseed-oil formula adds encouraging context, from a different format than this cleanser.

2022 human study · grapeseed oil

The two-step ritual

Cleanse. Then balance.

Two uncomplicated steps, morning and night.

Purifying CleanserStep 1Purifying Cleanser Balancing MoisturizerStep 2Balancing Moisturizer

01

Cleanse

Morning and night. Massage a small amount over damp skin, then rinse thoroughly.

02

Moisturize

After cleansing, apply 1–2 pumps. Follow with SPF during the day.

Good questions

Frequently asked, clearly answered.

What skin types is the Cleanser suitable for?

The formula was developed for various skin types and tones, including sensitive skin. Sensitivity is individual, so test a small area first and stop use if irritation develops.

SourcesAAD guidance · how to patch test FDA guidance · cosmetic allergens
How often should I use it?

Use morning and night, massaging gently over damp skin before rinsing. Dermatology guidance for acne-prone skin generally recommends gentle cleansing up to twice daily; reduce frequency if your skin feels tight or irritated.

SourcesAAD guidance · gentle cleansing NICE guidance · skin care and acne
Can I use the Cleanser in an acne-prone routine?

Yes, as the cleansing step—but this cosmetic cleanser is not an acne treatment. Current guidance supports gentle cleansing while also noting that evidence for specific skin-care products is limited. See a dermatologist for persistent, painful, or scarring acne.

SourcesNICE 2026 guidance · evidence context AAD clinical guideline · acne
How long will it take to see results?

You may notice cleaner-feeling, refreshed skin from the first few uses. With consistent use, we recommend allowing up to 12 weeks to fully evaluate how your skin responds to the routine. Inclū is designed to support clean, comfortable, balanced skin—not to treat clinical skin conditions or promise corrective changes. Individual results may vary.

Is the Cleanser fragrance-free?

Yes. No added fragrance or parfum appears on the current ingredient list. The Cleanser still has its own natural clay scent—fragrance-free does not mean scent-free. Botanical ingredients can still cause sensitivity, so review the full ingredient list and patch test if your skin is reactive.

SourcesFDA guidance · fragrance-free vs. scent-free AAD guidance · how to patch test

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