Wintye Goitom and Marjorie Cesaire met at the University of Pennsylvania while training to become Certified Registered Nurse Anesthetists. Introduced through a networking program to increase BIPOC representation in their field, they began as voices on the phone—sharing advice, comparing notes, and preparing each other for the challenges ahead. What started as professional mentorship quickly became a deep friendship, forged through long hours, hard work, and an unshakable respect for each other’s drive.

Both had their own skincare struggles growing up, searching for solutions that worked and feeling the frustration of being overlooked by an industry that often failed to deliver results for all skin tones. For Wintye, becoming a mother gave this mission a new urgency. Watching her daughter wrestle with pigmentation issues and a frustrating skincare routine reminded her of her own journey—and she knew something had to change.

Inclū was born from these shared struggles. "From a mother who saw her daughter’s pain, and a friend who believed in change"—not just for one child, but for countless young people around the world. Marjorie saw the opportunity to use their medical expertise to create products that were safe, effective, and truly inclusive, giving the next generation the confidence they deserve.

Over the years, their bond has carried them through life’s biggest chapters—new careers, cross-country moves, marriages, motherhood, the loss of loved ones, and now the challenge of building a brand from the ground up. Together, they bring a blend of compassion, science, and purpose to Inclū, creating skincare that doesn’t just change faces—it changes how people feel about themselves.