01
Cleanse
Morning and night. Massage a small amount over damp skin, then rinse thoroughly.
The two-step ritual
Two uncomplicated steps, morning and night.
01
Morning and night. Massage a small amount over damp skin, then rinse thoroughly.
02
After cleansing, apply 1–2 pumps. Follow with SPF during the day.
Good questions
The formula was developed for various skin types and tones. Sensitivity is individual, so test a small area first and stop use if irritation develops.
Use the Moisturizer daily—morning and night—as part of your regular skincare routine.
Yes—a moisturizer helps keep skin comfortable alongside drying acne treatments, and dermatology guidance recommends keeping one in the routine. Inclū is a cosmetic moisturizer, not an acne treatment; a 2024 trial pairing a moisturizer with topical acne treatment supports the general approach.
A 2024 systematic review found promising early research on topical niacinamide for post-inflammatory hyperpigmentation in skin of color, and a controlled human trial of a 5% niacinamide moisturizer reported improvements in visible hyperpigmented spots. Every formula is different, so we share these studies as context rather than promises—individual results vary.
You may notice softer, more hydrated skin after the first few uses. With consistent use, we recommend allowing up to 12 weeks to fully evaluate how your skin responds to the routine. Inclū is designed to support lasting hydration and a healthy skin barrier—not to treat clinical skin conditions or promise corrective changes. Individual results may vary.
Yes. No added fragrance or parfum appears on the current ingredient list. Fragrance-free does not mean scent-free; ingredients can have their own scent. The formula includes benzyl alcohol and botanical ingredients, so review the full ingredient list and patch test if your skin is reactive.
From real routines